One of the biggest social networks in the world, Instagram, announced an update that will include a feature that might destroy Snapchat. The rivalry between Instagram and Snapchat is well known as both social networks rely on similar premise – sharing personal visual content in real time.
Instagram announced addition of 8 ‘Face Filters’ that users can apply to their photos. Sounds familiar? This is exactly what Snapchat has been doing the whole time! Instagram users will get an opportunity to add animal ears, snouts and even butterflies and flower crowns, just like they could on Snapchat.
Face Filters will be available as one of the camera settings on Instagram. They will be marked with face icon in the bottom of the screen and can be used for regular photos or Boomerang videos. Users can simply publish their filtered picture on their feed, or send the media directly to other Instagram users.
Beside ‘Face Filters’, Instagram announced ‘Rewind’ feature that will allow members of this social network to create videos that play backward, hence the name. Also, the search will be much more refined with the new feature, as users will be able to use special hashtag stickers that will lead their followers to similar content. The same hashtag can also be added in form of a regular hashtag. There is also a new ‘Eraser’ feature that allows you to erase specific parts of the picture. This gives users an opportunity to be more creative with their images and videos.
Instagram has over 700 million monthly users and over 200 million users are using Stories feature every day. It was established in 2010, by Kevin Systrom and Mike Krieger, and was bought by Facebook for $1 billion.
Snapchat was established in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown who created an app that allowed users to share images and other forms of content but for a short time only. It gained popularity thanks to numerous filters that can be used for image and video customization.
The new Instagram update will be available for both Android and iOS devices.